Nike Shox

Sometimes at a design agency your work makes the creative graphics of others become a reality.

M

any times this was the case when working with Nike. The designers at Nike would come up with the key graphics for the campaign, and we would figure out how to expand those ideas to fill all types of retail environments.

One of my favorite expansions was the addition of 9' tall hanging arrows. Nike had come up with the idea for the arrow element in the graphics, but making it into a three demensional larger than life cardboard and mylar arrow was the idea of iDL Merchandising Solutions. Taking a great theme and expanding on it.