Independent Testing Laboratory
The Independent Testing Laboratory, a vital university resource, delivers innovative solutions for research, development, and testing. This strategic campaign connects local manufacturers with ITL's advanced capabilities and expertise.
The comprehensive rebranding initiative for ITL encompassed multiple deliverables executed in collaboration with Cardinal Solutions. The project scope included brand identity development, website redesign, print collateral creation, and environmental display implementation. While the project coincided with the onset of the pandemic and student departure, I successfully led the completion of major deliverables. The distinctive logo was crafted by Cardinal Solutions design intern John Hemgesberg.