Nike All Star

While Nike typically maintains strict control over their visual identity, iDL was invited to collaborate on the 2003 All-Star campaign, contributing to an innovative approach in retail display and environmental design.

The campaign's creative direction elevated athletes to iconic status through a distinctive superhero aesthetic. This bold conceptual approach perfectly aligned with the campaign objectives, seamlessly translating across posters, window displays, and product glorifiers to create an immersive retail experience.

The project's complexity lay in its multi-stakeholder approval process, requiring coordination among Nike Branding, Legal, and Basketball divisions, individual athletes, and retail partners. The integration of the NBA logo, while enhancing the comic book aesthetic, introduced additional approval requirements from the league. The final execution incorporated athlete illustrations provided by Wieden+Kennedy, ensuring consistent quality across all campaign elements.