Nike Shox

This project showcases the collaborative nature of agency work, where our role focused on transforming Nike's creative vision into impactful retail environments through innovative execution and spatial design.

Working with Nike's established campaign aesthetics, our team at iDL Merchandising Solutions specialized in translating their creative direction into comprehensive retail applications. This process involved strategic adaptation of core design elements across diverse retail environments.

A standout innovation in this campaign was our development of 9-foot suspended arrow installations. While Nike's original creative featured arrow motifs in their graphics, our team elevated this concept by reimagining it as a large-scale dimensional element crafted from cardboard and mylar. This transformation exemplifies our ability to amplify brand narratives through environmental design.