Nike All Star

For the most part Nike designed their own graphics and we applied their set style to the point of purchase dispays. Occasionally iDL was invited to collaborate with them. This was the case with the 2003 All Star campaign.

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he concept behind these graphics is excellent —  if we are seeking to glorify these athletes and the clothing they are wearing, why not stylize the athletes to the point of comicbook superheros? This theme could easily be applied to the posters, window displays, and glorifiers.

The challenge in this campaign came from the amount of collaboration and approval needed to get the work pushed to production. Working with Nike, the approval needs to come from the athletes themselves, Nike Branding, Nike Legal, Nike Basketball, and all the indivdual retailers. That alone can take weeks, but in this case the NBA logo was added to the main posters making them look more like traditional comicbooks. But adding that logo then added the requirement of getting the NBA’s approval on all of the graphics as well, which in the end proved to be very difficult. Illustrations of the athletes were provided through Wieden+Kennedy.